Years ago, someone asked me: "Rocky, who is Encore competing against in China?"

My answer surprised them: "We aren't looking sideways. We are looking directly at ERCO in Germany."

When you set the world's most disciplined lighting masters as your benchmark, price-cutting wars become irrelevant. Your entire universe narrows down to what truly matters:

Can we control secondary light reflection to absolute perfection? Can our fixtures deliver museum-grade color rendering that preserves every brushstroke on a canvas? Can our optical mechanics endure ten years of continuous use?

Never fear clients saying your work is premium. Only fear that your craftsmanship isn't worthy of their highest architectural vision.